With the boom that the e-commerce market is looking at right now, one of the top reasons for this is the massive user base of the Internet, leading to thousands of potentials clients. There is also a massive development in the support system that has been created for online retailing. This is in the logistical form, the various options for payment as well as the added incentive of affiliate marketing and coupons.
Source: http://www.articlesbase.com/shopping-articles/coupons-and-discounts-for-online-retailers-5621210.html
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